Buried under many layers of new Google services is a gem for website owners - Google Sitemaps. Like several recent Google beta offerings, it is not very simple to figure out or use. In this article we will tell you the easy way to meet Google's sitemap requirements and get the jump on the rest of the world.

Why it is great: Google Sitemaps allows you to submit new material on your website to Google as frequently as hourly. This is a "push" technology - you are "pushing" to Google saying "hey I have new content - get it in your index!" Not surprisingly, the technology used is XML, my pick for the most influential Internet technology for the next two years.

The old way was for Google to "find" your site... by constantly scanning billions of web pages - but without knowing which sites have anything new or where to look first. Delays of months are not uncommon between the time you put up new content on your site and when a search engine finds it through spidering the whole web. Some sites and some pages never get found and never show up.

How to do it: The Google site makes it sound very complicated: install python on your websever, install a script, configure it, etc. There's a much easier way, which can be done by anyone - not just those with administrative control of a webserver.

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